Hey I'm Paul, exploring AI and advertising that makes you feel something. Preferably something hopeful. Because nothing sells until your customer feels like your product is going to make their life better. Drop me a note or come say hi on X.
Recreation of a classic 90's ad from Levi's to explore the potential of "silent" storytelling for brands. Pushing AI animation to its limits with the inclusion of horses and the need for character consistency. Based on the original ad created by BBH.
A quick exploration of using an animation style to communicate a simple sentiment. Another deliberate hard case, testing the limits with skiing.
Experimenting with storytelling and mood, through a poetic monologue and early morning visuals within a strict 30 second spot. Can we quickly create a feeling and associate it with a brand?
Recreation of another classic 90's ad from Levi's to explore the potential of "silent" storytelling for brands. I created AI models for the main character and general off world style. Based on the original ad created by BBH.